I help enterprise and growth-stage teams turn fragmented marketing into compounding pipeline — through brand, SEO, CRM, and operational rigor.
I've spent two decades inside marketing teams — leading them, fixing them, and scaling them. The pattern repeats: great brands fail when ops are broken; great ops fall flat without a story worth telling.
My work sits at that intersection. Strategy that's actually executable. Systems that respect the human on the other side.
Each area below is a lever. The work is knowing which to pull, in what order, with which team.
Positioning, narrative, and identity systems that compound trust over time.
Technical SEO, content engines, and organic acquisition that move pipeline.
HubSpot, Salesforce, Dynamics — built for revenue, not just record-keeping.
Stack design, attribution, and workflow architecture across the funnel.
Building high-trust marketing orgs that ship with clarity and velocity.
Editorial that earns attention and converts intent into action.
How a digital-first approach reshapes acquisition, retention, and the customer experience.
Short-term hype vs. long-term equity: a brand-strategy lens on Pittsburgh's biggest gamble in years.
What local advertising taught us about brand, memory, and the power of a melody you can't forget.
Open to fractional CMO, advisory, and select consulting engagements.